Best Practices White Paper: Road User Behavior Change Campaigns


  1. What kinds of research do we have on existing safety campaigns, what kinds of manuals, and what kinds of data, and how might we read that safety information in the light of the documents looked at already above?

Read and summarize the following white paper from Seattle:

After researching safety campaigns, a few examples of some are campaigns that work towards a healthy workplace and traffic safety. The European Agency for Safety and Health at Work has a current campaign that works to promote sustainable work,
prevent health problems throughout their career, provide ways for employers and workers to manage occupational safety and health, etc. Their reasoning behind this campaign is that working helps a person’s physical and mental health, “and good management of occupational safety and health increases productivity and efficiency.” Just from a search in a research database on safety campaigns, the articles that come up involve traffic and bike safety campaigns. Titles include, “HOW ROAD TRAFFIC SAFETY CAMPAIGNS INFLUENCE SEAT BELT USE – CASE STUDY FOR THE CITY OF BANJA LUKA,” and “Educational Campaign for Improving Pedestrian Safety: A University Campus Study.” These articles include information on the scientific explanations and analogies behind road safety practices for reasons associated with community cohesion, environmental goals and a more enjoyable lifestyle. Compared to the safety information in the documents above, these are more research and study based. When looking at these academic articles up against the risk assessment articles, these safety campaign articles focus on preventing risk and work towards a written out plan to protect the streets for the health and safety of the community.

According to “Best Practices White Paper: Road User Behavior Change
Campaigns,” the purpose of the paper is “to examine traffic safety campaigns undertaken by North American cities aimed at changing bicyclist and motorist behaviors that compromise road user safety or contributes to tension between motorists and cyclists.” It discusses perception and observed behavior, saying that some of these can be skewed because of the lack of education drivers, pedestrians and cyclists have on the operating the road. There is also bulleted information on dangerous behaviors that could cause serious damage to cyclists and motorists. Further down, the article includes a table to outline the concepts of different campaigns held by a variety of agencies. These campaigns include General Road Safety, Bicyclist Behavior Change, and Motorist Behavior Change. In the summary matrix at the end of the article there is evidence on motorist and bicyclist behavior according to each of these campaigns, and how some are more effective for one behavior over the other.


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