Sticky Stories



According to, “A Changemaker’s Guide to Story Telling” there are 8 steps to telling a “sticky” story, which has the “ability to draw our attention and engage our hearts and minds.” This means they inspire the audience to take action in doing something, in Stanford and UC Davis’ situation, bicycling to promote a cleaner, sustainable life. With sticky stories being told, the audience reflects and asks themselves what they can do to help. “A powerful story can transform people’s core relationship to the issue(s) you work to address and lead to their long-term support.” For UC Davis, one more bike rider equals one less car driver, which is a big step in helping the world stay environmentally clean.


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